Guest Post: Is there an 8,000 seat arena opportunity gap?

In this Facebook Post, Norman Resident Dan Munson provides interesting details which challenge the claim that an 8,000 seat arena in Norman would fill an "opportunity gap."  According to Munson, there does not seem to be a gap in the OKC metro area.  

Here's what Munson wrote:


The proposed arena in the University North Park (UNP) is projected to seat 8,000 people.  The current arena (Lloyd Noble Center) seats 11,528 people.

The University of Oklahoma foundation, Team Norman, and the developer claim that there is a gap for arenas in the midsize range.  I don’t agree with that assessment because 22 miles away there is the Jim Norick arena (10,944 capacity) and the new OG&E coliseum that is projected to open in April 2025 that will hold between 7,000 to 8,500 depending on the event.  Other Oklahoma arenas include Fire Lake arena (5,000 seats), Mabee Center (10,094 seats) and the Lucas Oil arena (6,500 seats). The Lucas Oil arena completely dominates the concert market in Oklahoma.  During public comments, I asked why Lucas Oil arena wasn’t considered in the market analysis for the Hunden report or the HVS report and received no response.

Booking concerts, large family events, and comedy shows will be the key to financial wellness for the proposed arena. The other arenas listed above have established relationships with the large concert promoters like Live Nation. These concert promoters are key to getting dates booked at an arena. I believe the University of Oklahoma has been woefully unsuccessful utilizing the Lloyd Noble arena for concerts.  The Lloyd Noble center has no established “muscle memory” as it pertains to concerts. This will increase the difficulty to attract future concert dates.  I believe the only way to win in a situation like this is to offer additional revenue sharing to the concert promoter which isn’t good for the longer term financial wellness of the arena because they will not likely have the funding to properly maintain the arena.  

The SEC had conference-wide average attendance for men’s basketball games of over 11,000 in 2023, with the sole arena that is off campus being Kentucky basketball’s Rupp Arena having an average attendance of 19,928 for men’s basketball this season. Rupp is only 0.7 miles off campus.  Building an arena that seats 3,000 less than the average attendance of the SEC that is about 5 miles away from campus, doesn’t seem like a good long-term plan unless the University of Oklahoma is planning to be uncompetitive in basketball.

During the Q&A’s someone asked if the Lloyd Noble Center would be torn down after the new arena was built.  The answer was “No”.  If the LNC isn’t torn down, did someone get a non-compete letter signed by the University of Oklahoma for the Lloyd Noble Center?