The desire to increase revenue generating potential of college basketball is not new.
The playing field, however, is changing. Technology is part of the challenge.
https://www.coloradoan.com/story/sports/csu/2018/01/19/why-csu-mountain-west-basketball-attendance-plummeting/1048090001/
The NCAA Division I teams have seen a gradual but steady decline the past five full seasons, with average attendance of 4,633 last year, a 6 percent decline, and a 13 percent decline from 10 years ago.
There are likely several issues at play here, including an increase in televised and streamed games.
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